Hi all
I agree with Vaughan on crossing the T's. A key vulnerability is
what do you do with your milk if they squeeze on your outlets, and if you
are hurting them they will have to. If your not hurting them your probably
not successful. So what do you do: sales volume down and the cows are
still pumping it out; your most vulnerable members being pressurised to
rejoin the herd? My feeling is that taking on the big boys at their own
game is not on.
It has to be in areas where they do not see any threat, in fact if
you can figure out an area where they need some action e.g. to suss out a
market you might get help, distribution technical etc
Going off the farm on ones own simplifies the operation. Getting
into joint ventures brings in other complications of structures and
personalities on top of a new venture in itself.
I agree that it hurts to see the margins which are in the system
outside the gate. And you are likely to hear more about threats to the idea
than opportunities, thats human nature. The most positive aspect is that
farmers have to be more innovative than a mature arganisation and are
likely to develop innovative solutions faster.
Conor O'Brien
>A group of farmers tried the same here without first getting sales
>contracts tied up.
>
>The "big" company heard about it and made contracts will all the milk
>retail outlets in the area. The result was about six farmers lost about
>NZ$300,000 each.
>
>I'm not saying don't do it, just cross all T's.
>
>
>
>>A group of dairy famers in Ireland are investigating processing,
>>distributing and marketing our own liquid milk. Anyone with any
>>experience of this?
>>
>>Danny Haskins
>
>
>Vaughan Jones
>Hamilton
>New Zealand
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